I have a lot of people ask me why I’m always using Facebook and Twitter throughout the week. It may look random (like this post- Mustachio), but it is actually very intentional on my behalf. Through the use of certain tools, I am not even online all the time, it just appears that way sometimes. We all have different options as to how we decide to use social media avenues such as Facebook, Twitter & blogs. Here is why I choose to use these social media tools and why you should too. 10 Reasons FB & Twitter Aren’t Random 4 Me!
Influence. Through the use of Facebook, Twitter and blogging, we are able to influence more people than we would ever be able to influence otherwise. Time and location are out of the picture as we build trust and rapport with followers around the world. This trust we develop over time allows for a significant increase in influence.
Go where people are. I repeat: go where people are, not just where you are. News and advertising firms no longer wait on people to come to them, those days are virtually over. News and trends are delivered right where people are through social media. Social media allows us to follow suit to meet people where they are on Facebook or Twitter and connect on their terms.
Makes you a better communicator. Being forced to say something in 140 characters or less makes you think carefully about what you value and what you want to say. Social Media makes you a better, more efficient communicator. For a great read on this topic, check out 8 Ways Twitter Can Improve Your Communication Skills.
Help people. I am so, so far from perfect, but I do like really to help people. Social media gives us a way help people in different parts of the world. 140 character thoughts, blog writings, pictures, videos- all of these are opportunities to help someone. Use social media to help others!
Build relationships. Social media is obviously not social without interaction with others and wothout relationships. We are able to initiate and develop lots of great relationships through social media sites like Facebook and Twitter. I have personally developed what I would consider significant relationships through social media. One word to remember…relationships.
Create awareness. Everyone has a passion, and everyone has a voice. Some voices reach a few, others reach the thousands. Regardless of your reach, you can always create awareness! Identify your passion, and create awareness. Do it. Do it (Ben Stiller voice in Starsky & Hutch).
Grow as a leader. Through following other leaders and influencers, social media allows us to get inside the brains and lives of those who are thought leaders and/or good mentors. These individuals can push you, influence you, and even mentor you from afar. Check out The 2010 Mentor: How to Find One and How to Become One.
Stay educated & relevant. How do you know what is on the minds of the masses? What are they talking about? Where are people personally, emotionally, spiritually? Social media allows insight into all of these things as you educate yourself and stay relevant to what is going on in the world. Whether you use social media for personal or organizational reasons, you need to stay on top of what people are talking about. One of the best ways to stay educated and relevant is through social media.
Model the life. Social media allows us to show the world what we believe, not just talk about it. Why just talk about fatherhood, when you can let people in your home to see for themselves? Why just talk about leadership when you can demonstrate it through a conversation online? Model the life and model it online by using social media.
Identify your calling. The Number 1 reason Facebook and Twitter are not always random for me is because I have taken time and energy to identify and clarify my personal calling in life. You should do this too, if you haven’t already. Here are some thoughts for you on identifying your calling in life.
Why do you use Facebook, Twitter, blogs or other social media sites? We would honestly love to learn; please share in the comments below!